Essent Consulting helps entrepreneurs uncover their passion and use it as a tool to inform their business growth.   It is common for entrepreneurs to become easily frustrated by the current capitalistic notions of ‘nothing matters but the bottom line growth’ and a focus on exit strategy.   Entrepreneurs start up with a passion and quickly lose sight of it, if they mishandle financial and operational stressors.   The company’s bottom line can quickly become a task-master rather than an impetus to grow in the ‘right’ direction.  As such, entrepreneurs are constantly at risk of becoming enslaved to the business, rather than leading the business.

Multi-national corporations are an example of the ultimate manifestation of ‘business for business’s sake’.  Effectively, they have become artificial intelligences: super-organisms that we created, that have taken on a life of their own, which were ‘innocently’ constructed with the goal of making more, and more money, regardless of social or ethical considerations.   People often want to hang an MNC for its lack of ethics or horrendous business practices, yet, they are just ‘being’ the monster that we built them to be.  Though on a smaller level, entrepreneurs quickly experience the same negative pressures.  The goal of the company becomes the goal of the current capitalistic system, their backers and VC’s, rather than the goal of the flame that sparked the company and its mission.

There are a few ideas out there that battle this: First, as an example, Bo Burlingham’s ‘Small Giants’ idea – of companies refocusing on being great, not big.  The second is the BCorp, which is a new type of corporation that squarely puts a social benefit element as a key cornerstone of the company.  As it stands now, without either sentiment, or the sentiment of Essent, there is NO pathway for a company to remain a beacon of the entrepreneur’s original or evolving mission.  Ever-increasing profit takes over and squashes such a mission or at best, wrings it dry.

We want to help entrepreneurs take back their passion; wield it, to use it as a touchstone.  How?  As operational strategists, we reexamine opportunities and repurpose the entrepreneurial drive to be propelled by passion rather than fear.   We bring entrepreneurs back to their passion.  This leads to a retooling of their company: When faced with new opportunities, a company can require a complete overhaul of strategy and new goals that better suit the organization’s core strength: their vision; or, an influx of new opportunities may chart a completely new evolution for the company.

Entrepreneurial companies have a unique essence at their core.  That essence can – and should – develop over time as the company grows.  There will be opportunities that drive a company further from its essence, overwhelm it, or kill it completely.  But for those entrepreneurs who pour their life and soul into their company, the opportunity to develop and grow is a chance to do greater and more influential work, and transform not only yourself and your stakeholders, but the world in which you live.  Essent is the pathway to this hand-in-hand transformation.